Designations


Earning a REALTOR® designation from the National Association of REALTORS® (NAR) or one of its affiliated Institutes, Societies and Councils can help you succeed in all aspects of your business and help you earn more money. REALTORS® who pursue professional designations have a distinct competitive edge as a result of their increased expertise and marketability. There is an official designation for practically every specialty in the real estate industry participant's skills, productivity, marketability, proficiency and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by each affiliated group upon completion of required courses. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses.


Accredited Buyer's Representative / ABR®  

ABR® education provides REALTORS® with what they need to stay competitive in today's market. Member benefits such as marketing tools, a referral network and other resources, help to promote their business. Courses for the designation are available both in person and online. Presented by REBAC (Real Estate Buyer's Agent Council) Contact REBAC at rebac@realtors.org, 800/648-6224 or 800-648-6224 or visit www.rebac.net.

Accredited Land Consultant / ALC sm

The REALTORS® Land Institute confers its prestigious Accredited Land Consultant (ALC) Designation to only the best land professionals in the business. To qualify for the ALC designation, a land specialist must complete the organization's rigorous LANDU education program and demonstrate a proven track record in experience and success. The REALTORS® Land Institute is the leading membership organization for land specialists involved in brokerage, sales, consulting, appraisal, development, site selection, marketing, and management of a large range of land property, such as agricultural land; ranches; recreational land; hunting property; timberland; underdeveloped tracts of land; and special purpose properties. Presented by the REALTORS® Land Institute (RLI) Contact RLI at RLI@realtors.org, 800-441-5263 or 800-441-5263 or visit www.RLILand.com.

Certified Commercial Investment Member / CCIM sm

CCIMs are recognized experts in commercial real estate brokerage, leasing, valuation and investment analysis. The CCIM business network includes more than 9,000 designees and 5,000 candidates principally in North America, but also in Asia and Europe. CCIMs are backed by a respected education program, as well as superior technology products and business resources. Presented by the CCIM Institute Contact CCIM at 800-621-7027, 800-621-7027 or visit www.ccim.com. 

Certified International Property Specialist / CIPS®

The Certified International Property Specialist Network (CIPS Network) comprises 2,500 real estate professionals from 50 countries and is the specialty membership group for global business practitioners of the National Association of REALTORS®. The CIPS® designation prepares REALTORS® to service the growing international market in their local community by focusing on culture, exchange rates, investment trends, and legal issues. Presented by the NATIONAL ASSOCIATION OF REALTORS® Contact Information Central at NAR Global, 800-874-6500, 800-874-6500 ext. 8369 or visit CIPS Education. 

Certified Property Manager / CPM®

Acquire valuable real estate management skills through educational offerings leading to the CPM® designation. CPM® Members have the competitive edge in every area of real estate management from residential to commercial to industrial. Presented by Institute of Real Estate Management (IREM) Contact IREM® Customer Relations at 800-837-0706, 800-837-0706 ext. 4650 or visit www.irem.org.

Certified Real Estate Brokerage Manager / CRBsm

The Certified Real Estate Brokerage Manager (CRBsm) is one of the most respected and relevant designations offered in real estate business management. The CRBsm designation is awarded to REALTORS® who have completed advanced educational and professional requirements. CRBsm Designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies. Join today and discover a new approach to enhancing knowledge and leveraging opportunity. CRB Courses are offered in a classroom setting or online in the Council’s e-Learning Center. Presented by Council of Real Estate Brokerage Managers For more information, e-mail info@crb.com, call 800-621-8738, 800-621-8738 or visit www.CRB.com.

Certified Residential Specialist® / CRS® 

The Council of Residential Specialists has over a thirty-year legacy of giving residential real estate professionals the tools they need to be successful in any market. CRS delivers the education, resources and connections agents need to achieve their goals. Beyond the referral network, the high-caliber online and classroom courses and the benefits of membership, earning the CRS Designation is really about learning proven methods for making more money. Find out how you can get on the proven path to success today. Presented by Council of Residential Specialists Contact Customer Service by e-mail at CRS Help, call 800-462-8841, 800-462-8841, or visit www.crs.com. 

Counselor of Real Estate / CRE®

The Counselor of Real Estate – or CRE – is a member of The Counselors of Real Estate, an international group of recognized professionals who provide seasoned, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE® designation. Membership is by invitation only. Presented by The Counselors of Real Estate Contact CRE® at 312-329-8427, 312-329-8427 or visit www.cre.org.

General Accredited Appraiser, GAAsm

Certified general appraisers wishing to increase their visibility should consider pursuing the GAAsm designation. The GAAsm designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®. Presented by NATIONAL ASSOCIATION OF REALTORS® Call 800-874-6500, 800-874-6500 ext. 8268 e-mail appraisal@realtors.org or visit Appraisal Designation Programs.

NAR's Green Designation / GREEN

The National Association of REALTORS® created NAR’s Green Designation to provide ongoing education, resources and tools so that real estate practitioners can successfully seek out, understand, and market properties with green features.  The course curriculum requires completion of a 12hr Core Course and a 6hr Elective Course in either residential, commercial, or property management.  All courses are available in live lecture and online formats.  NAR's Green Designation gives designees the tools to become a community leader and resource in sustainable issues. Presented by The Green REsource Council Established by the National Association of REALTORS® (NAR), the Green REsource Council serves real estate professionals by providing comprehensive training and access to cutting-edge resources and tools as well as promoting green excellence, leadership, and consumer awareness within and across multiple real estate disciplines. Practitioners who complete the 3-day program are awarded NAR's Green Designation, the only green training program recognized by NAR. For information on NAR's Green Designation, e-mail greendesignation@realtors.org, call 800-498-9422, 800-498-9422 or visit www.GreenREsourceCouncil.org.

Graduate, REALTOR® Institute / GRIsm

Members involved in residential real estate who want a solid base of information for their practice will want to participate in the REALTOR® Institute program and earn the GRIsm designation. Presented by NATIONAL ASSOCIATION OF REALTORS® Contact your State REALTOR® Association for course dates and locations. NAR maintains a clearinghouse of information for individuals interested in the GRIsm program. For more information call 800-874-6500 or 800-874-6500.

Performance Management Network / PMN

The Performance Management Network (PMNsm) is a REALTOR® designation that's built from the ground up to bring you the real-world skills, the know-how and the tools that will keep your business out front and on top of a lighting-fast market. This designation is unique to the REALTOR® family designations, focusing on the idea that in order to enhance your business, you must enhance yourself. The curriculum is driven by the following topics: negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and cultural differences in buying and selling. Presented by Women's Council of REALTORS® Contact the WCR at Education Department, 800-245-8512, 800-245-8512 or visit the WCR Website. 

Residential Accredited Appraiser / RAAsm

Certified residential appraisers wishing to increase their visibility should consider pursuing the RAAsm designation. The RAAsm designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®. Presented by NATIONAL ASSOCIATION OF REALTORS® Call 800-874-6500, 800-874-6500 ext. 8268 or e-mail appraisal@realtors.org or visit the Appraisal Designation Programs Website.

Society of Industrial and Office REALTORS® / SIOR®

Individuals certified with the SIOR® designation are top producers in industrial and office real estate brokerage. SIOR's network includes more than 3,000 members in 580 cities in 20 countries. SIOR® represents today's most knowledgeable, experienced and successful commercial real estate brokerage specialists. Presented by Society of Industrial and Office REALTORS® Contact Membership at 202-449-8200, 202-449-8200 or visit www.sior.com. 

Seniors Real Estate Specialist®, SRES®

The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business. Presented by SRES® Council Call 800-500-4564,800-500-4564 e-mail sres@realtors.org or visit www.seniorsrealestate.com.

NAR Family Certifications At Home With Diversity / AHWD®

A ground-breaking professional education initiative designed to provide America's real estate professionals with training and tools to expand their business as well as home ownership opportunities for more Americans. AHWD certification relays to the public that those certified have been professionally trained in and are sensitive to a wide range of cultural issues inviting a wider volume of business from a greater variety of cultures. Presented by NATIONAL ASSOCIATION OF REALTORS® For more information on this course and its business principles, please contact Diversity, 800-874-6500, 800-874-6500 ext. 8393 or visit At Home With Diversity.

Broker Price Opinion Resource (BPOR)

With the changing real estate landscape and the increased use of broker price opinions (BPOs) by market participants, the BPO Resource certification provides REALTORS® with knowledge and skills to reduce risk, increase opportunities, and create professional BPOs. The one-day core course, "BPOs: The Agent's Role in Property Valuation," explores the multiple uses of BPOs, how they can and cannot be used, and how to filter and select comparables. Upon completion of the core course, members will need to take a free webinar and pay a one-time fee to earn the BPOR certification. Members who earn the BPOR certification will be eligible to receive BPO orders. Presented by the NATIONAL ASSOCIATION OF REALTORS® For more information e-mail BPOR@realtors.org, call 855-640-8863, 855-640-8863 or visit www.BPOR.org.

e-PRO®

The new e-PRO certification provides a road map to help you serve hyper-connected consumers of today and tomorrow. Course topics for Day 1 include the changing market, how to connect with consumers, the online conversation, and reputation management. Day 2 provides hands-on discovery of business tech tools, such as an e-strategy, mobile office, micro-blogging, rich media, and NAR resources. Presented by REBAC (Real Estate Buyer's Agent Council) Contact e-PRO® at epro@realtors.org, 877-397-3132, 877-397-3132 or www.epronar.com.

Resort & Second-Home Property Specialist / RSPS RSPS

This certification is offered by NAR Resort for resort and second-home professionals around the world. REALTORS® specializing in resort and second-home markets and interested in demonstrating their knowledge and expertise should pursue the RSPS certification. The RSPS core certification requirement includes the NAR Resort & Second-Home Market Course. RSPS applicants will also choose from twenty three different elective choices including courses from the NAR Education Matrix and the NAR Resort Symposium held every 18 months. Presented by NATIONAL ASSOCIATION OF REALTORS® For more information, call NAR Resort 312-329-8393, 312-329-8393 or visit the NAR Resort Website.

Short Sales & Foreclosures Resource / SFR

For many real estate professionals, short sales and foreclosures are the new "traditional" real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today's market — they are critical. And while short sales and foreclosures are not for the faint of heart, agents with the proper tools and training can use these specialty areas to build their business for the long term. REALTORS® with the SFR certification can be a trusted resource for short sales and foreclosures. Your ability to close short sales and foreclosures depends in part on your confidence in seeing these transactions through. Begin building your confidence today with SFR! Presented by NATIONAL ASSOCIATION OF REALTORS® For more information e-mail SFR@realtors.org, call 877-510-7855, 877-510-7855 or visit www.realtorSFR.org. (This information can also be found at www.REALTOR.org)

Seller Representative Specialist Designation/ SRS

The premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of  Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.  The SRS Designation is now recognized by the National Association of REALTORS®.